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Starting and growing a business can be both exciting and challenging (and at times, overwhelming). There are so many decisions to make – from your business foundations and pricing, to branding, marketing and looking after your own wellbeing. When I started my own business, I did not realise how much I was taking on. I created this guide to help others start their own business feeling better prepared, with simple steps, practical tips and useful resources.
This guide is for:
People who are thinking about starting a business and want to feel more prepared.
Early stage small business owners and sole traders who feel like they are “winging it”.
Growing small businesses who want to tidy their foundations and feel more confident.
In this ebook you’ll explore
Your why, mission, vision and values, with guidance and formulas to help you shape your business.
Setting up for success with simple goal setting, action prompts and core offer planning.
Financial basics for structuring your business, pricing yourself fairly and setting up an easy budget.
Understanding business structures and insurance, with guidance on what your business may need.
A big-picture checklist to keep you on track and moving forward.
Mindset support for becoming a business owner, handling imposter syndrome and setting healthy boundaries.
Time management techniques and tools to help you focus on what matters and ease overwhelm.
How and when to outsource, because you do not have to run your business alone.
Branding basics, from your messaging and tone of voice to visuals, plus a free brand guide template.
Practical marketing and social media ideas and prompts that respect your time and energy.
Selfcare tips to help you avoid burnout, and trackers to support your wellbeing along the way.
The Small Biz Starter Guide is designed to give you a grounded starting point, and a resource you can come back to whenever you need a refresh, your business shifts or your needs change.
By the end of this ebook you will have:
A clearer understanding of why you want to start a business.
A simple checklist for your business basics.
Practical tools for managing your mindset, time and marketing.
Prompts, mini exercises and checklists you can revisit as your business evolves.