Logo & Branding Design
Your brand is more than a logo. It’s how your business looks, sounds and feels - the personality, values and message that set you apart. A strong brand idenity brings all of that together in a clear consistent way.
Choose your branding package
All pricing is exclusive of GST
Logo Refresh
Got a logo that mostly works, but the files are letting you down? If your logo is low-quality, pixelated, or created using a free generator, this service gives you a clean, professional version you can use everywhere with confidence. You’ll get a polished logo recreation plus a mini brand guide to keep things consistent.
Price $339
How it works:
1. Evaluation: We review your current logo and branding, and clarify what needs to be recreated or refreshed.
2. Recreation: I rebuild your logo in high quality formats with any subtle refinements if needed.
3. Delivery: You receive your final logo in multiple formats and variations for print and web.
Bonus: A mini brand guide (logo usage, colour palette & fonts).
Logo Design
Launching a new business and need a logo that feels professional, memorable and “right” for your brand? This package gives you a custom logo, tailored to your business, plus the essential brand elements you need to launch with confidence. You’ll walk away with a logo, colour palette and typography that all work together.
Price from $1,500
Perfect for:
New businesses ready to move beyond DIY or free generators.
Existing businesses needing a fresh, professionally designed logo.
Anyone who wants a cohesive, high quality logo, not a quick template.
For a step-by-step look at how I design your logo, view the Logo Design Process
Logo Design & Brand Strategy
For businesses that want more than “just a logo”. This package combines custom logo design with strategic brand foundations, so your visuals, messaging and positioning all work together. We’ll define your brand’s mission, vision, values, tone of voice and more – then create a logo and core identity that reflect that strategy.
Price from $2,250
Ideal for:
Businesses ready to invest in a long-term, strategic brand identity.
Rebrands or growing businesses that need clarity and consistency.
Anyone who wants their logo to be backed by solid brand thinking, not guesswork.
The Logo
Design Process
Designing a logo isn’t just about choosing a font and an icon. It’s a thoughtful, step-by-step process that translates your business’s personality, values and goals into visuals you can be proud of. This is how I approach creating your logo.
*For additional sketching or concept exploration beyond the agreed scope can be added if needed, and is charged at $75 + GST per hour.
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Applies to: Logo Design and Logo Design & Brand Strategy
Before any design work begins, we talk about your business. We start by understanding your goals, audience and preferences.
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Applies to: Logo Design & Brand Strategy
A Brand Mapping Session is a guided strategy workshop that creates a clear roadmap for your brand. It helps you define who you are, who you serve and how you stand out – before any design work begins. The result is a practical brand map that we use to guide your logo and visual identity, so every design decision has a clear “why” behind it.
What we cover:
Brand Soul - Goals, vision, mission, values, positioning, personality and voice.
Product/Services- Your offer, unique selling points, key features and benefits.
Audience - Customer analysis, user personas and buyer journey.
Competitors - Competitor map, analysis and positioning. -
Applies to: Logo Design and Logo Design & Brand Strategy
Using what we’ve uncovered in the Discovery Session (and Brand Mapping, if included), I research your industry, competitors and visual landscape. From there, I create moodboards to explore possible directions.
We review these together to confirm what feels right for your brand before any logo concepts are developed.
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Applies to: Logo Design and Logo Design & Brand Strategy
With a clear direction in place, I begin sketching and developing logo concepts. This is where ideas start to take shape visually.
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Applies to: Logo Design and Logo Design & Brand Strategy
You’ll see up to three of the strongest logo concepts, each shown with suggested colour palettes and typography. We’ll discuss what’s working well and what needs refining.
If none of the presented concepts feel right for your brand and you’d like to explore new directions, we can develop additional concepts as an extra, billed at $75 + GST per hour (beyond the agreed scope).
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Applies to: Logo Design and Logo Design & Brand Strategy
Based on your feedback, I refine the chosen concept and make considered adjustments to typography, layout, spacing and colour.
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Applies to: Logo Design and Logo Design & Brand Strategy
You’ll see the updated logo design and how it works in real-world contexts (such as on social media, stationery or signage), so you can feel confident in your decision.
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Applies to: Logo Design and Logo Design & Brand Strategy
We make any final small tweaks needed to ensure your logo feels polished, aligned and ready to launch.
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Applies to: All packages
Once everything is approved, you receive your final logo files in multiple formats and variations for print and web (for example: full colour, black, white, and versions suitable for different backgrounds).
You’ll also receive package-specific extras:
Logo Refresh
Mini brand guide (covers logo usage, colour palette and fonts).Logo Design
Mini brand guide and business card design.Logo Design & Brand Strategy
Brand map document, mini brand guide and business card design.
Premade Logos
Premade logos provide the perfect solution for establishing a brand presence quickly and affordably. Unlike free or Canva-generated logos, these are professionally designed and personalised for you, allowing you to launch your brand with confidence. Each logo is easily adaptable to enhance your brand and showcase your unique personality and style.
CASE STUDY
D+R Architects
Client: Ray Rosen, Senior Architect & Director
Industry: Retail Planning and Development
Project: Logo Rebrand + Marketing Collateral
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D+R Architects, with a strong reputation in retail planning and development, found their branding lagging behind their growth. Their logo and identity, untouched for two decades, needed a revamp to better reflect their evolving direction and ambition.
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Eager to redefine their image, D+R Architects embraced a full brand overhaul. Collaborating with marketing expert Jennelle Larven, we delved into logo concepts and brand strategies that aligned with their future vision. The result was a sleek, modern logo featuring a distinctive wordmark where “R” nested within the “D,” symbolising their initials. Bold, yet simple, contemporary fonts and a professional colour palette conveyed the values of trust and respect, critical to their industry.
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The new logo and brand identity revitalized D+R Architects' marketing materials. Their updated identity, showcased through a new website, brochures, office displays, and custom social media templates, facilitated deeper connections with clients in their field, reinforcing their position as leaders in the architecture industry.
Book a discovery call
Let’s discuss your brand goals, ideas and challenges you’re facing and plan out your next steps.