Marketing Essentials
Be impossible to ignore with impactful marketing materials designed to leave a lasting impression. Ensure your brand stands out in any setting, from face-to-face interactions to digital formats.
Why is impactful marketing important?
Effective marketing is crucial for small businesses. Your marketing materials should weave a consistent brand story across all platforms, establishing trust and recognition with your audience.
Brand consistency on marketing builds customer loyalty
Enhance customer recognition and retention
Clearly communicate your core message and value
Connect to your ideal customers/clients
Choose your marketing package
Business Stationery Pack
Equip your business with essential promotional materials.
What’s included:
Business Card: Double-sided, 90x55mm
Letterhead: Custom letterhead for Word, Google or Canva
Email Signature: Personalised email signature or banner image
Flyer: Double-sided DL size flyer
Price $300
Brochure
Capture interest with brochures that engage and inform.
What’s included:
Brochure: Double-sided A5/A4 or Trifold DL
Design: Customised to align with your brand
Image Sourcing: Can be sourced if required
Deliverables: PDF with bleed and crop marks for printing
Price $375
Pull Up Banner
Enhance your brand visibility with a bespoke pull up banner.
What’s included:
Size: 850x200 millimeters (unless otherwise stated)
Design: Customised to align with your brand
Images: Can be sourced if required
Deliverables: PDF with bleed and crop marks for printing
Optional: Printing services can be organised if required
Price $225
Presentation
Deliver impactful pitches with presentations that enhance your narrative.
What’s included:
Size: 16:9 ratio (unless otherwise stated)
Slides: 15 slides (including title page, contents, and agenda)
Design: Customised to align with your brand
Images: Can be sourced if required
Deliverables: Editable PowerPoint, Google Slide or Canva presentation
Price $525
Documentation
Present your insights and data with visually engaging documentation.
What’s included:
Type: Catalogue, Form, Report, White Paper
Size: A5 or A4
Pages: 10 pages (including title page, and contents)
Design: Customised to align with your brand
Images: Can be sourced if required
Deliverables: PDF with interactive links and/or forms if required
Price $450
The Logo
Design Process
Designing a logo isn’t just about picking a font and icon—it's a thoughtful process that reflects your business’s personality, values, and goals. Here’s how I approach creating a logo that truly represents your brand:
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We begin with a thorough discussion about your business, covering your goals, preferences, competitors, and any initial ideas. This lays the foundation for a logo that’s both beautiful and meaningful.
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Together, we'll explore inspiration. This step helps explore your brand’s visual direction—colours, styles, fonts, and imagery that resonate with your vision.
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From the inspiration stage, I create rough concepts. Shapes, layouts, and symbols that span various directions. This experimental phase allows us to refine ideas before committing to a direction.
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I explore colour palettes that reflect your brand’s personality and evoke the right emotions. We discuss which options align with your desired brand tone.
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Typography is a crucial component of your brand. From sleek sans-serif fonts to playful scripts, we choose a typeface that complements your logo while ensuring versatility and legibility.
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Item descriptionThe final logo design is created with your feedback during the process, ensuring it truly reflects your brand. You'll receive your logo in multiple file formats, along with a Mini Brand Guide that outlines your visual identity.
CASE STUDY
D+R Architects
Client: Ray Rosen, Senior Architect & Director
Industry: Retail Planning and Development
Project: Logo Rebrand + Marketing Collateral
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D+R Architects, with a strong reputation in retail planning and development, found their branding lagging behind their growth. Their logo and identity, untouched for two decades, needed a revamp to better reflect their evolving direction and ambition.
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Eager to redefine their image, D+R Architects embraced a full brand overhaul. Collaborating with marketing expert Jennelle Larven, we delved into logo concepts and brand strategies that aligned with their future vision. The result was a sleek, modern logo featuring a distinctive wordmark where “R” nested within the “D,” symbolising their initials. Bold, yet simple, contemporary fonts and a professional colour palette conveyed the values of trust and respect, critical to their industry.
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The new logo and brand identity revitalized D+R Architects' marketing materials. Their updated identity, showcased through a new website, brochures, office displays, and custom social media templates, facilitated deeper connections with clients in their field, reinforcing their position as leaders in the architecture industry.
Book a discovery call
Let’s discuss your brand goals, ideas and challenges you’re facing and plan out your next steps.