Logo & Branding Design
A brand encompasses the intangible elements that set your business apart from the rest. Your brand identity is the essence of who you are, what you stand for, and what you offer. It includes more than just your logo, colours, and fonts; it also represents your tone of voice, core values, mission, vision, and messaging.
Why is a strong brand important?
There is no one-size-fits-all model in branding. Your brand identity should reflect your uniqueness and authenticity, to resonate with your audience effectively.
Showcase your unique point of difference
Builds credibility and trust
Support consistent marketing efforts
Connect to your ideal customers/clients
Logos I have designed
Choose your branding package
Brand Refresh
Got a logo that needs an upgrade or refresh without a complete redesign? Get a high-quality logo recreation and a mini brand guide to define your brand identity.
What’s included:
Consultation: 30 minute session
Evaluation: Current logo and branding assessment
Recreation: High-quality, professional logo recreation
Deliverables: File formats for print and web, with both full-colour and all-white variations
Mini Brand Guide: A compact guide covering logo usage, colour palette, and font choices
Price $225
Brand Build
Launching a new business and need an impactful brand identity to 'wow' customers? This package provides a custom logo design, tailored to your personality and values, plus a mini brand guide to establish your new brand.
What’s included:
Consultation: 120 minutes, divided throughout the design process
Moodboard: Inspiration and alignment on direction
Concepts: Initial ideas with colour and font exploration
Design: Professional logo creation
Finalisation: Presentation of the completed logo and brand specifics
Deliverables: File formats for print and web, with both full-colour and all-white variations
Mini Brand Guide: A compact guide covering logo usage, colour palette, and font choices
Price $600
Add-ons for your branding package
Comprehensive Brand Guide
A detailed brand identity guide covering all messaging and visual elements.
What’s included:
Logo usage: Correct logo usage, clear space and minimum size guidelines
Colour: Colour palette with colour values for web and print use
Typography: Font choices for headings, body copy and call-outs
Brand statements: Guidance can be provided for formulating a mission, vision and value statement.
Tone of voice: Guidance can be provided for finding your brand’s tone of voice
Messaging strategy: Guidance can be provided for messaging strategy
Photography: Moodboard and guidance will be provided for photography aesthetics
Iconography: (Optional) Guidance can be provided
Illustrations: (Optional) Guidance can be provided
Price $150
Business Stationery Pack
Equip your business with essential promotional materials.
What’s included:
Business Card: Double-sided, 90x55mm
Letterhead: Custom letterhead for Word, Google or Canva
Email Signature: Personalised email signature or banner image
Flyer: Double-sided DL size flyer
Price $300
The Logo
Design Process
Designing a logo isn’t just about picking a font and icon—it's a thoughtful process that reflects your business’s personality, values, and goals. Here’s how I approach creating a logo that truly represents your brand:
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We begin with a thorough discussion about your business, covering your goals, preferences, competitors, and any initial ideas. This lays the foundation for a logo that’s both beautiful and meaningful.
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Together, we'll explore inspiration. This step helps explore your brand’s visual direction—colours, styles, fonts, and imagery that resonate with your vision.
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From the inspiration stage, I create rough concepts. Shapes, layouts, and symbols that span various directions. This experimental phase allows us to refine ideas before committing to a direction.
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I explore colour palettes that reflect your brand’s personality and evoke the right emotions. We discuss which options align with your desired brand tone.
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Typography is a crucial component of your brand. From sleek sans-serif fonts to playful scripts, we choose a typeface that complements your logo while ensuring versatility and legibility.
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Item descriptionThe final logo design is created with your feedback during the process, ensuring it truly reflects your brand. You'll receive your logo in multiple file formats, along with a Mini Brand Guide that outlines your visual identity.
CASE STUDY
D+R Architects
Client: Ray Rosen, Senior Architect & Director
Industry: Retail Planning and Development
Project: Logo Rebrand + Marketing Collateral
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D+R Architects, with a strong reputation in retail planning and development, found their branding lagging behind their growth. Their logo and identity, untouched for two decades, needed a revamp to better reflect their evolving direction and ambition.
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Eager to redefine their image, D+R Architects embraced a full brand overhaul. Collaborating with marketing expert Jennelle Larven, we delved into logo concepts and brand strategies that aligned with their future vision. The result was a sleek, modern logo featuring a distinctive wordmark where “R” nested within the “D,” symbolising their initials. Bold, yet simple, contemporary fonts and a professional colour palette conveyed the values of trust and respect, critical to their industry.
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The new logo and brand identity revitalized D+R Architects' marketing materials. Their updated identity, showcased through a new website, brochures, office displays, and custom social media templates, facilitated deeper connections with clients in their field, reinforcing their position as leaders in the architecture industry.
Book a discovery call
Let’s discuss your brand goals, ideas and challenges you’re facing and plan out your next steps.